Author: Rafał Siejca

In only 40 years since the invention of the internet, our technology, and thus our lives, have advanced so far that we can now say that we live in a two-dimensional world. A world that combines the digital sphere with the physical one. This leads to new phenomena, which we attempt to describe by coining…

Multiverse and Metaverse – two seemingly identical terms, which are in fact significantly different. Yet, for many, the distinction between these two still remains ambiguous. Even when conducting searches in Google, it is common to see suggestions to replace the term Multiverse with Metaverse. So, what actually is the difference between Metaverse and Multiverse? We…

The concepts of Web3 and Metaverse are often mentioned together. Numerous similarities are the cause behind that. Yet, are they in fact the same thing? Or, perhaps, they are mutually beneficial, though different? In this article, we will focus on this issue. Web3 vs. Metaverse: different or alike? Learn that below. What is Web3 vs….

In the constantly shifting world of technology, the metaverse is like a shiny new playground for brands to connect with their audiences in ways we’ve never seen before. As we set our sights on the next decade, think of “digital twinning” as the magic spell that lets brands exist not only in the metaverse but…

The Metaverse is far more than it was supposed to be. Starting as purely a social platform for deeper human interaction, it has become an important part of various industries. The Metaverse can enhance e-commerce, be used to promote traditional products, or serve as a market for new, digital industries. This article will be focused…

Having discussed how the Metaverse will change the world, we have come to the conclusion that it drastically reshape the way in which companies operate. Shifts from traditional remote work to VR one, brand building in virtual reality, or even business models based on selling NFTs – all of this is bound to happen. If…

In part 1 of “Will the Metaverse ever feel real?“ article, we saw how sight and hearing are being incorporated into the metaverse to create more and more realism. However, though developers have brought them closer to replicating real-life experiences than the other three senses, they are still struggling to make them fully realistic. So,…

Virtual reality experiences have come a long way in recent years, and modern VR headsets like the Meta Quest 2, Pico 4, and Vive Pro 2 all offer far more realism than we’ve ever had access to before in the digital world. Some VR games and applications feel so real that the brain is somehow…

Metaverse is at the stage of molding. It has not been yet shaped into its final form. This gives business the opportunity to model it. Considering the fact that it is a swiftly developing medium, this possibility should not be taken for granted. Therefore, this article will focus on brand building in Metaverse. Read to…