What is Metaverse as a Service

What is Metaverse as a Service (MaaS)?

What is Metaverse as a service (MaaS)? It’s an option for users and businesses to create, host and control virtual environments on the Metaverse. Like software as a service (SaaS), this system does not require an entity to purchase all the resources required to build a whole ecosystem but rather enables the creation of such worlds based on pre-existing architecture or software in exchange for regular fees. Do you wish to learn more? Then we invite you to read on.

Metaverse as a Service Defined

Software as a service (SaaS) has become a popular choice for businesses that require advanced technological solutions but cannot afford to develop them from scratch. Metaverse as a service (MaaS) is something similar.

Brands and Metaverse are becoming an inseparable pair, as the former realized the uncovered potential of the latter. Yet, creating a whole ecosystem on the platform is still considerably expensive, even for the largest players on the market. Hence, they choose MaaS.

What is Metaverse as a service in particular? Simply said, the use of pre-prepared software, architecture, and other solutions on which businesses may easily mold their worlds, ones that they use for advertising, showcasing their products, or simply engaging with their communities.

Here, we need to point out that MaaS is not equal to creating a whole separate architecture. The tools used in this model do not enable companies to build their own Web3 solutions. Nevertheless, they still allow businesses to enter virtual reality and create an environment tailored to their needs – whether it’s employee training or showcasing products to the customers.

The Pros and Cons of MaaS

Knowing, in a nutshell, what Metaverse as a service is, we may delve into the advantages and disadvantages of such a solution.

The Pros of MaaS

  • Affordability – Metaverse as a service is significantly more affordable than developing a whole system on your own.
  • Customization – Despite being based on a pre-made architecture, MaaS still offers businesses a high level of customization, enabling them to tailor their worlds to their business goals.
  • Scalability – Though scalability might seem like a buzzword, considering how often it is used in marketing nowadays, it is extremely important when it comes to MaaS. Developing your own system is an expensive task, but scaling it as the number of users grows consumes even more of your resources. With Metaverse as a service, it is sufficient to upgrade your plan – you can invest right when the time comes and even downgrade if the need for better performance is temporary.
  • Security – Pre-created solutions come implemented with security measures so that you do not need to worry about developing your own. This does not only mean lower costs but also using a dependable, tested security system – one that your brand could possibly develop only after a costly (both in terms of money and PR) trial and error.

The Cons of MaaS

  • Vendor lock-in – With the development of different MaaS solutions, it is probable that your organization might end up in a vendor lock-in – a situation when switching to a different provider will not be practical. This is because your world might not be fully compatible with other available solutions, so you would need to recreate it when making a switch.
  • Privacy – Despite being provided with ready security measures, you still rely on an outside company when storing your data. This, in turn, might mean that your business will pay for any information leaks that result from the flaws in the provider’s framework.

Examples of MaaS Platforms That You May Use

What are the most popular Metaverse as a service platforms for businesses? Here are several examples:

  • Lovelace World – enables DeFi, GameFi and NFT,
  • Propel MaaS – enables DeFi and NFT; is built on known blockchain protocols,
  • Touchcast – has a unique feature enabling the buyer to build their own Mcity.

Do not be afraid to test them, as building a world is relatively easy, and the business benefits of Metaverse are worth spending the money and time on.


Metaverse as a service, like software as a service, is a model in which you subscribe to a platform that enables you to use its architecture and software to create your own Metaverse world. No matter whether you want to use it to offer your remote employees more physical-like experiences in meetings or simply to market your products through a world created for your customers, you can benefit from MaaS. Thus, you should embrace this solution and explore the possibilities that come with virtual reality.

You may also read: Advertising in the Metaverse