Banking to enter the age of Virtual Reality with Mazer’s breakthrough technology
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VR technology has experienced an unprecedented boom in recent years with 14 million AR and VR devices sold in 2019 alone and the global market expected to grow to $209.2 billion by 2022 (https://techjury.net/blog/virtual-reality-statistics/). With more users than ever moving online in both their personal lives and in business, there is a hunger for innovative technologies that can smooth the way for more comfortable virtual interactions.
One area where this technology is set to grow is the banking industry. Attempts have been made to introduce VR into banking over the past few years but many applications, such as Wells Fargo’s Virtual Maze Community Marketing, where users had to travel through a virtual maze collecting gold coins, have been gimmicky at best and there is yet to be any truly functional VR application in the banking industry.
With Mazer’s breakthrough VR technology, this is set to change. This cutting-edge tool will take online communication to the next level, allowing users to connect in an online, virtual space anywhere there is a VR headset. Gone are the days of expensive headsets available only to the wealthy. Affordable headsets from companies such as Google and Samsung have opened up the market to many more consumers, making it easy to access virtual spaces from virtually any location.
Transport your customers to a unique virtual location
Once the customer puts the headset on, they are taken to a virtual branch where they can interact directly with an avatar or hologram of the bank’s employee. But this space does not have to be a regular office. It could be any location you choose, even a calm waterfall, making the customer’s experience truly unique. The bank’s employee only needs a 3D camera to appear in any location where the customer may be.
Make the most of Mazer’s extensive experience in the financial sector
Mazer’s technology was built on the back of extensive experience, with everything geared towards making life easier for both business and customers. One example of this is the monitoring of customer responses, where eye tracking and facial expression data can be fed back to the bank’s employee, giving them key measurements of client engagement and satisfaction in real-time.
Another useful feature is over-the-air updates, which mean that services can continue to function while devices are remotely updated with no fuss and seamless transitions. On top of this, VR spaces seamlessly integrate existing browsers and apps used by banks and all customer data is secured using the best encryption technology.
Expand beyond your physical horizons
The increasing cost of office space makes it difficult for companies to expand into new physical spaces, but there is no limit to the world of extended reality. Virtual offices can be set up in just a few hours and accessed from all over the world. What is more, headsets can be available at physical offices to move available employees to busy locations and optimize workforce management. Setup and maintenance costs are extremely low, making the whole process convenient, affordable and good for your bottom line.
Go further with Mazer’s extended reality spaces
Mazer’s flexible platform can open up a world of possibilities for any financial institution. Being on the cutting edge of such revolutionary technologies is a must in today’s ever more competitive marketplace and any business hoping to stay relevant and competitive should seriously consider exploring the possibilities of Mazer’s unique extended reality service.
How is VR technology transforming the banking industry?
VR technology is set to revolutionize the banking industry by enhancing online communication and customer interaction through immersive virtual experiences. Unlike previous attempts that resulted in gimmicky applications, Mazer’s breakthrough VR technology aims to introduce truly functional VR applications into banking. This includes creating virtual branches where customers can interact with bank employees’ avatars or holograms in any chosen virtual setting.
What are the key features of Mazer’s VR technology in banking?
Mazer’s VR technology brings several cutting-edge features to the banking industry, tailored to improve both customer experience and business operations. Key features include the ability to transport customers to virtual branches in settings as unique as a calm waterfall, where they can interact directly with employees’ avatars. The technology supports real-time monitoring of customer responses through eye tracking and facial expression analysis, providing valuable insights into client engagement and satisfaction. Additionally, Mazer’s platform offers over-the-air updates for seamless service continuity and integrates existing banking browsers and apps within the VR space.
How does Mazer’s VR technology address the challenges of physical expansion in the banking sector?
Mazer’s VR technology offers a practical solution to the challenges of physical expansion in the banking sector, such as the high costs of office space and the logistical difficulties of reaching new markets. By establishing virtual offices, financial institutions can bypass these limitations, setting up and accessing new branches in just a few hours and from anywhere in the world. This approach not only reduces setup and maintenance costs significantly but also allows for flexible workforce management, with headsets available at physical locations to reallocate staff as needed.
Unlock the future with Mazer: Your innovation partner.
Author: Rafał Siejca
Rafal has over twenty years of corporate experience, including roles at Millennium Bank, Comarch, and leading software teams at PZU, one of Europe’s largest insurance companies. As one of Poland’s few true VR experts with a decade of experience, he ensures timely, high-quality project delivery as CEO and CTO.
