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Augmented reality is no longer a revolution – it is the present, it is available at our fingertips. Due to its effectiveness and helpfulness, it has become widely used in numerous industries and for various purposes. In this article, we present 5 examples of augmented reality applications to underline AR’s role in the modern world. We encourage you to read on.
What is AR?
Augmented reality is the technology used to enhance the phygital world. Typically, it scans the surroundings and adds digital elements to them, which enhances user experience and creates fun games but also helps in business. You can learn more in our article: What Is Augmented Reality?
Our 5 Examples of Augmented Reality Applications
How exactly is augmented reality used? We have prepared 5 examples presenting the most interesting cases, which are either worth exploring further or completely changed the way particular niches function.
1. Gaming – Pokemon GO
Launched in 2016, Pokemon GO is an excellent example of augmented reality applications in gaming. The game itself combines traveling around your neighborhood or city and scanning the surroundings to find Pokemon, which you may catch. Why is it so important?
This game has utilized augmented reality to introduce a phygital gaming experience. While users were still playing in their apps, they actually had to travel around physical locations to catch the desired Pokemons, get to the gyms, or complete missions. Through that, they met other players who were exploring their surroundings as well – proving how AR can be utilized for creating seamlessly integrated experiences between the physical and digital worlds and above all – making the players make new, real-life friendships.
2. Interior Design – IKEA Place
The leading world furniture manufacturer and retailer has also leveraged AR, this time in the form of the interior design app IKEA Place. How does it work?
It is an application that enables its users to make truly informed decisions when purchasing pieces of furniture. Customers may select different items and see how they would fit into a given space – the app renders the room and scales the pieces of furniture, giving the users the opportunity to test their interior designs.
Why is it important? This is one of the most noteworthy examples of how AR may be leveraged by large businesses to drive sales and increase customer satisfaction.
3. Healthcare – AccuVein
The third example of AR application that needs to be mentioned is AccuVein – a scanner used for delivering IVs. It is designed to spot veins and localize them for the nurses. Why is it effective?
By traditional means, nurses tend to miss the veins on the first or even second try. With AccuVein, this is no longer a problem since all they have to do is look into the scanner and inject wherever it shows the veins.
4. Education – Arloon Geometry
There are numerous ways in which augmented reality may be applied to education, most of which can enhance the learning experience and make the knowledge feel more “hands-on.” Therefore, we will limit ourselves to one particular example – Arloon Geometry.
This application’s main advantage is that it develops spatial intelligence by letting students play with and operate on geometrical (2D and 3D) models displayed in their classroom setting. This gives them insight into the relation between such a model and the real dimensions of their desks, chairs, etc.
5. Fashion – Zalando “Try On”
Finally, proceeding with fashion. There are different applications of augmented reality in this industry, yet our focus will be on a particular example involving a smartphone and the popular Snapchat app – Zalando “Try On.”
This popular addon, similar to virtual fitting rooms, gives users the opportunity to try on the clothes. Why is it so good? Firstly, because Zalando is an e-commerce platform, so customers would not be able to try the clothes otherwise; secondly, because it utilizes Snapchat, which most people have anyway, making this option easily accessible.
Augmented Reality Applications: The Takeaway
These are only a few of the examples of augmented reality applications in different industries. Nevertheless, this technology has already proven its worth, and we might expect it to become even more significant – perhaps even surpassing its predecessors and substituting old ways, such as traditional fitting rooms, for good.
You may also read: Augmented Reality In The Food Industry
What is AR?
Augmented reality is the technology used to enhance the phygital world. It scans the surroundings and adds digital elements to enhance user experiences and is utilized in various industries.
How is augmented reality used in gaming?
Augmented reality in gaming is exemplified by games like Pokemon GO, which combine the physical and digital worlds. Players explore real-world locations to catch virtual Pokemon, fostering social interaction and merging the two realms seamlessly.
what are examples of augmented reality applications?
Examples of augmented reality applications include gaming (e.g., Pokemon GO), interior design (e.g., IKEA Place), healthcare (e.g., AccuVein), education (e.g., Arloon Geometry), and fashion (e.g., Zalando “Try On”).